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The Institutional Risk Analyst

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Profile: Synchrony Financial

June 9, 2023 | Premium Service | We recently added Synchrony Financial (SYF) to our bank surveillance group, replacing the institutions f/k/a Signature Bank and Silicon Valley Bank. For those of our readers not familiar, SYF was established in 2003 as GE Capital Retail Finance Corp, a thrift holding company based in beautiful Draper, UT. In March of 2014, SYF changed its name to Synchrony, which is today the largest white-label credit card issuer in the US. What can SYF tell us about the bleeding edge of unsecured consumer credit?


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